Strategy

VISION

Konecranes is the leading provider of high performing, reliable, and safe lifting solutions with world-class service back-up.

MISSION

Konecranes enables businesses to become more productive by providing state-of-the-art lifting solutions and related service that maximize uptime and offer the lowest cost of ownership.

GROUP STRATEGY

Konecranes strategy is based on the combination of two global activities – supplying cranes and providing service – for a global customer base. Our strategic cornerstones are growth, technology leadership, and operational efficiency.

Growth

Konecranes operates in a genuine growth market. Service plays the role of the Group’s organic growth engine. An estimated 70% of all crane service is still carried out by crane owners’ in-house staff. Outsourcing crane service to professionals improves cost efficiency and safety and increases uptime. We believe increasing demand for outsourced crane service will continue and provide growth opportunities for decades to come.

The crane industry is very fragmented, with a substantial number of small local or regional players. The consolidation of the industry is expected to follow a similar pattern to that seen in other global industries. Konecranes has the financial and managerial resources to lead this consolidation. Well-recognised local or regional brands, with large installed bases, remain the primary target for Konecranes’ acquisition policy.

Day-to-day customer contacts through our crane service organisation, with over 2,000 field technicians, are also an important growth catalyst for our equipment businesses.

Technology leadership

Technology leadership is the way forward in this industry – and Konecranes wants to take and hold the lead in this area. Konecranes is committed to developing innovative new technologies for lifting solutions and preventive service. Konecranes’ R&D can draw on the world’s largest service agreement base, with information on both the Group’s own and competitor equipment. Konecranes focuses on developing technologies that maximize equipment uptime while minimising the total cost of ownership.

Operational efficiency

Konecranes operational focus areas are marketing and sales, product development, assembly, and service. Products are based on modularity and standardisation and make use of the latest technology and cost-efficient designs with efficient use of raw materials. Maintaining a globally uniform product platform gives valuable flexibility in terms of capacity utilisation and resource allocation.

Konecranes’ volumes and global reach provide access to the most cost-efficient sourcing opportunities. Ongoing efficiency improvement programs continue to target opportunities in global manufacturing and sourcing. Sales productivity is enhanced by our size, geographical market coverage, and business concept of combining crane sales and service through one common network.