Strategy

VISION
We want to be the undisputed leader of the lifting industry, and a benchmark for business performance and customer service.

MISSION
We are not just lifting things, but entire businesses.

GROUP STRATEGY
Group Strategy of Konecranes is based on the combination of capitalizing on our extensive service network, leading technology, fast-paced industrial consolidation, and a focus on efficient supply chains, giving us growth and better profitability.

• Best customer service
• Product and service innovation
• Demand-driven, cost-efficient supply chain
• Value-creating acquisitions

Best Customer Service
Konecranes is committed to always offering the best customer service in the industry. To us, quality of service is based on safety, reliability, and high-performing technology with which we improve customers’ efficiency and productivity. Even in developed outsourcing markets, an estimated two thirds of all service of lifting equipment is still carried out in-house. Outsourcing this service offers benefits such as improved cost efficiency, safety, and increased uptime, and has created a genuine growth market that fuels our organic growth. Our strategy is optimized for tapping into the service industry’s global growth potential.

Product and Service Innovation
Konecranes is committed to developing industry-shaping technologies for both lifting equipment and their service.

Using the vast knowledge that we have accumulated by having the world’s largest service organization, we know what customers need and how to develop the solutions for different environments. By combining our service knowledge and new technologies, we create lifting solutions that maximize value to our customers. We minimize downtime and optimize the total cost of ownership.

Demand-driven, Cost-efficient Supply Chain
Konecranes is transforming itself from a regional buy-make-sell model to a global buy-move-make-move-sell anywhere model. We are geared to respond efficiently to changes in market demand throughout the chain. Our products are based on modularity and standardization, and make use of the latest technology and designs with an efficient use of raw materials. Maintaining a globally uniform product platform gives us valuable flexibility in terms of capacity utilization and resource allocation. Increased production in expanding markets such as Asia and Eastern Europe offers great opportunities to improve both our competitiveness and cost levels. This has involved increasing outsourcing in low-cost countries and outsourcing of own manufacturing. The role of quality management has therefore become of even greater importance.

Value-creating Acquisitions
The crane industry is still today very fragmented, and Konecranes has the financial and managerial resources to lead the consolidation of the industry. The Konecranes growth strategy is based on continued organic growth in markets where we are established–paired with an aggressive plan for acquisitions to enter new geographical markets or to fill a gap in our product portfolio. Well-recognized local or regional brands, with large installed bases, remain the primary target for Konecranes’ acquisition policy.